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Track Every Dollar
From Ad to
Revenue

Connect all your ad platforms. Track installs, events, and revenue. Optimize with real attribution data.

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✓ No SDK Required ✓ GDPR Compliant ✓ 5-min Setup
/ dashboard preview
Total Users
2,847
↗ +12%
Paying Users
284
↗ +8%
MRR
£18.2K
↗ +15%
Avg CAC
£84
↗ +5%
LTV:CAC
2.1x
↗ +3%
Churn Rate
2.8%
↘ -0.3%
Installs
12,480
Spend
$9,320
CPI
$0.75
Revenue
$18,540
Channel Installs Spend CPI Revenue LTV:CAC Trial→Paid Churn
Meta Ads 5,200 $3,200 $0.62 $6,800 2.1x 14.2% 2.1%
TikTok Ads 4,100 $2,900 $0.71 $5,400 1.9x 12.8% 2.5%
QR Deep Links 900 $120 $0.13 $1,300 10.8x 28.4% 1.2%
Google Ads 1,300 $980 $0.75 $1,500 1.5x 11.2% 3.1%

Compare channels instantly

Active channels: 0
Toggle platforms to simulate how the dashboard changes.

Growth funnel dashboard

A high‑level overview of key performance metrics.

Funnel metrics
Source Installs Spend £ CPI £ Revenue £ LTV:CAC Profile Creation % Profile Complete % Inv. Rate Week % DAU/MAU Avg Sessions: Day 1 Day 1 Retention % Day 7 Retention % Day 30 Retention % Feature Usage % Paid Active Users ARPU £ Churn % Revenue Growth %
TikTok Ads 900 1200 1.33 2200 1.8 95 73 32 27 2.7 28 14 9 55 9 160 2.4 22
Meta Ads 600 950 1.58 1500 1.6 94 71 29 24 2.3 24 15 11 49 7 100 2.2 28
TOTAL 2000 2550 1.4 5000 2.0 95 72 31 26 2.6 26 15 10 52 8 380 2.7 24

Socials Dashboard

Socials metrics
Platform New Followers Views Avg Watch Time Skip Rate Likes Comments Link in Bio Clicks
Instagram 12,500 80,200 32s 15% 5,100 450 1,200
TikTok 25,800 150,500 18s 28% 15,800 1,200 3,400
YouTube 8,900 67,100 2m 45s 8% 4,500 850 900

CEO Cockpit Dashboard

Executive summary with traffic light alerts for instant health checks.

Revenue & Finance Tracking

MRR, ARR, churn rates, trial conversion, and ARPPU metrics.

Support & Sentiment

NPS scores, app store ratings, support tickets, and user sentiment.

Tech Health Monitoring

Crash-free sessions, API uptime, error rates, and performance metrics.

Smart Deeplinks

QR codes & deeplinks with attribution.

Automated Alerts

Anomaly detection & Slack notifications.
Installs Tracked
0
Revenue Attributed
0
Active Apps
0
API Uptime
99.99%

Simple, Transparent Pricing

All plans include unlimited events and full platform access.

Starter
£699/mo
  • ✓ Up to 100K events/mo
  • ✓ 5 ad platforms
  • ✓ Basic dashboards
  • ✓ Email support
  • ✓ 30-day retention
Start Free Trial
Growth
MOST POPULAR
£1,650/quarter
  • ✓ Up to 1M events/mo
  • ✓ All ad platforms
  • ✓ Custom dashboards
  • ✓ Priority support
  • ✓ Unlimited retention
Start Free Trial
Scale
£4,999/year
  • ✓ Unlimited events
  • ✓ All ad platforms
  • ✓ White-label option
  • ✓ Dedicated CSM
  • ✓ Unlimited retention
Contact Sales

Frequently Asked Questions

Yes, a 14-day free trial is available. No credit card required.
Yes, The App Board is fully GDPR compliant and does not require an SDK for attribution.
Connect your ad platforms and view installs, events, and revenue in one dashboard.
Meta Ads, TikTok Ads, Google Ads, and QR Deeplinks are supported out of the box.
Click “Book Demo” or start your free trial. No credit card required and setup takes 5 minutes.
Track installs, spend, CPI, revenue, LTV:CAC, trial conversion, churn, retention, and more.
Yes, all plans include support. Growth and Scale plans offer priority support and dedicated CSM.

Stop Guessing. Start Growing.

Join 1,200+ apps tracking £4M+ in attributed revenue

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No credit card required • Setup in 5 minutes